We Are All Creative.

We Are All Creative by Kevin Chung ● Coming Oct. 27, 2026

You’re allowed to want more.

52 weeks of small shifts to break free from autopilot and start choosing what matters to you.

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A year of small shifts
Second edition · 2026
WE ARE ALL CREATIVE · KEVIN CHUNG
We Are All Creative book cover
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17 years on autopilot.✦One Valentine’s Day list.✦52 weekly shifts.✦A life by design, not by default.✦

How this started

“I’m not telling you to move to Costa Rica. I’m telling you that the life you actually want is closer than it feels, and the creative work you keep putting off is exactly what leads you there.”

I left a life that looked successful from the outside but felt hollow on the inside.

For 17 years I had the stable job, the dream house, the life that looked great on paper. Then, on Valentine’s Day 2025, while everyone was sipping margaritas, my wife Anita and I sat down at a Mexican restaurant and made a list that changed everything.

Six months later, we sold the house, sold most of what we owned, and moved to Costa Rica. I slowed down in ways I didn’t know I needed to, reignited my creativity, and chose a life I wanted to live instead of one I thought I was supposed to.

Find yourself here

Which season
are you in?

When we sold our house and moved to Costa Rica, I learned you can’t force the same advice on every season. Start where you actually are.

Inside the book

52 weeks.

Fifty-two original quote artworks, reflections, and real creative lives: from curiosity and courage to reinvention and adventure.

Suggested start for The Questioner

Week 01
Scott Dinsmore · featuring Lewis Howes
01

Know what you’re looking for

“If we don’t know what we’re looking for, we’re never going to find it.”

The story in motion

After a sudden injury shattered his dream of professional football, Lewis Howes spent months on his sister’s couch wondering what was left. That breakdown forced him to confront the difference between chasing an old plan and finding what actually made him come alive.

The shift for you

When the identity you built your life around stops working, what are you actually looking for next?

Each week pairs an original quote artwork with a true story of reinvention and an invitation to choose what matters.

Choose your way in

Begin with
the book.

Every pre-order helps bring this experiment in attention into the world.

Just the Book

$20One-time

A year of creative shifts, held in your hands.

  • Digital PDF
  • Launch-week delivery
Pre-order the book
Most popular

Annual Membership

$80Per year

Read the book in rhythm with a living creative community.

  • Everything in Just the Book
  • Access to Creativity Parties
  • Live author Q&As
  • The upcoming Costa Rica memoir, included on release
  • The Reflection Companion: a companion doc with a question, an action, and space for notes for each week (optional, rolling out as it's finished).
Join the year

Founding Member

$240Per year

Help shape the community’s first year and leave your mark on the journey.

  • Everything in Annual Membership
  • One-on-one session with Kevin Chung (First 10 members)
  • Named acknowledgement on The Standout Creatives
Become a founder

Free · No pre-order needed

Start with The Standout Creatives letter.

One idea each week on creativity, permission, and designing a life you actually want.

Read free on Substack

Not ready to commit? Read a sample first.

Before you ask

A few
honest
answers.

Launch day, October 27, 2026. Pre-order now and it lands in your inbox that morning, ready to go. No waiting around after that.

About your guide

Curious by design.

Kevin Chung, author of We Are All Creative
Kevin Chung · Author & Host of The Standout Creatives

For 17 years, Kevin had the stable job. On the side, he built things anyway, including a podcast called Cracking Creativity and a business helping artists market their work.

Eventually, he folded both. For years, he called that quitting. He doesn’t anymore. Some things end because you’re done, not because you failed.

After that came the bigger leap: leaving that job and moving to Costa Rica with his wife Anita and dog Pookie, without speaking Spanish. Now he writes, hosts the podcasts The Standout Creatives, Standout Authors Unbound, and Standout Reinventions, and helps creative business owners share their work with more ease and clarity.

“You don’t have a creativity problem. You have a permission problem.”

Written between Costa Rica and everywhere that felt like home.

Launching October 27, 2026

Make your next
small shift.

One year. Fifty-two invitations. A life that feels more like your own.

Pre-order from $20